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Ons Educatioun / Richtung 22

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In December 2012, I worked with the young artist collective Richtung 22 to premiere their most recent movie “Ons Educatioun”. My main focus was on producing the premiere screening as well as assisting with the PR management for their movie.

Services provided were:

  • Consulting on media activities
  • Consulting on technical issues related to movie projection
  • Planning and production of the premiere screening
  • Assistance with the volunteer planning
  • Assistance with the film distribution
  • Tech ops

As Richtung 22 have a very strong set of ethics and ideologies, it was important for me to work closely with them in order to make the event represent the group and fit in with the broader image strategy. It was important to me that the event would be seen as a Richtung 22 event, rather than a cinema event to encourage the group to stick with their values and bond further.

The event was a great success. Every larger media outlet in Luxembourg reported on the movie with presence of national TV, national newspapers as well as radio interviews with the directors and actors of the film. Jacques Schiltz, co-director of the movie said “I doubt that without Thorben’s talent for organisation, the premiere of our film would have been such a success. By advising us on how to promote the film (online and in the press), he made sure that all four screenings had been completely sold out. His professionalism, as well as his friendly attitude, contribute to the fact that we would not want to miss him for future projects.“. In addition to four completely sold-out screenings, the group immediately got requests for distribution to other cinemas. If you speak Luxembourgish, or simply want to have a look at the atmosphere, check out the video from national TV


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